The
Become Distinctive
Way
Become Distinctive has carved out a foothold in business by offering a personalized and collaborative approach to marketing. We literally become an extension of your business by fully understanding your goals and company culture. That, along with a background in sales, provides a unique insight on both sides of the marketing equation. Your business will receive a customer-first approach to marketing, meaning your message will always resonate with your clientele.
Whether it’s broadcast, search/AI, digital display or social media, we develop communication that is relevant to your customer. With extensive experience in both traditional and digital forms of advertising, you can be sure that your current and potential customers are being reached wherever they are, and however they choose to engage with content.
Additionally, we place an emphasis on synchronized messaging, ensuring that your business has the tools in place to deliver targeted, uniform branding and offers across all media, as well as feeling confident that your entire staff is on the same page. A unified message is a trustworthy message.
About Us
With over 35 years of experience developing business-to-consumer and business-to-business marketing strategies, Bill Duerden (Principal of Become Distinctive) has a wealth of exposure to a variety of industries. Having served multiple capacities in the marketing and broadcasting fields across central and south Florida, as well as offering his time and experience to a range of deserving non-profits, Bill brings a breadth of knowledge to any and every task. In addition, Bill has shown a strong commitment to the United States military, serving as recruitment consultant to the U.S. Army, as well as establishing the Hometown Heroes: Salutes for the Military. Bill’s two greatest passions are his family and shaping innovative & effective marketing strategies for clients.